No nothing to do with films of a certain genre….
Dr Lovelace was a soap brand back in Victorian times.
It was manufactured in Clayton le Moors, just up the road from Accrington. The firm, led by James Hacking, supposedly patented floating soap. It went on to become famous all over the world. I have read elsewhere that Proctor & Gamble claim to be the first with their Ivory Soap.
The factory was on the canal side. Later the building that presumably housed the offices became a Masonic Lodge. Now available for functions and events.
Apparently it was the amount of air whipped into it that made it float, so maybe that’s why you don’t seem to find it nowadays. You don’t get enough soap for your money!
There is a lot of ephemera to be found on E bay and similar sites. things like button hooks and thimbles. below, middle is an enamel sign (or part of one) from the era.
I’m trying to find more information about this company. Will post it here if I find it.